Reading the signs can not only save your website, but it can save your whole business.
Here are 4 things that could make your website sink if you didn’t take them into consideration from day one.
From the first sight!
A big mistake that many small business owners do when they create a website is that they try to make it according to their taste, and list of preferences without taking the customer in the eye of consideration. They don’t realize an important fact, that the customer is the end user. Therefore, A good user experience will definitely add value to your site. From the first time a user visits it, if it feels good and all the elements are in the right place, then he will stick longer. In the future when you re-target him to come back, he will.
Can it read minds?
I know what you think, can a website read minds?
Yes, in the matter of fact, it can. By understanding your website users, and their behavior. What interests them and what makes them keep going back to it, it will feel to them as if it can read minds.
Here are a few magic tricks you can use:-
- Heat maps: You can install a heat map on your site to see where your customers spend most of their time, and how they navigate it.
This can help you to see the least engaging part of your website and work on enhancing it.
- Email marketing: By collecting data from the heat map.
Let’s say someone sign-up for your website, he has spent some quiet time browsing it.
But then he left without buying anything. He comes back, checking more items, then again leaves.
You can use the data collected by heat map to send special offers via email.
e.g: Discount offers, Free shipping or whatever suits your business.
- Cookies: Have you noticed before when you search for mobile phones for example, in any e-commerce like Souq or Jumia, you start seeing ads related to your search later on. That’s done using Cookies, It’s a small file sent from your website to the user’s browser. So when he searches for other stuff. Your ad will appear with what interests him.
How are you telling your customers that your website is out there?
After creating a website, how are you promoting it?
You can’t just sit and hope people will find it and you’ll get hundreds of thousands of traffic because your website is well-designed.
That’s why you need to promote it correctly using tools like
- SEO: Which refers to Search Engine Optimization. You optimize your website content for certain keywords which you want to rank for on search engines.
Pros: It’s a great tool for organic ranking
Cons: Takes quite long time, 6 months to a year.
- Adwords: If you can’t wait this long to rank on the first page in search engines, then you can use Google Adwords.It’s a paid tool by Google in which you set a campaign for certain keywords.
Pros: The moment you activate your campaign you will appear at the top of the search page.
Cons: The moment you deactivate it, you will disappear from the first page.
As well as, some users don’t prefer clicking on Ad links.
- Social Media: You can always drive some good heavy traffic from different social media platform to your website. This way in the future if anything happened to your social media page, your customers will know their way to your website.
Wait! Are they even the right customers?
Before spending too much money targeting a wide audience, you should study your buyer persona.You’ll be able to reach the right audience, save more time and money. P&G decided to reduce their advertising spending by $400 million through the fiscal year ending June 30, 2021. As they realized it’s not about targeting a wide group of people rather than targeting the right ones.
The sooner you know about the elements that can affect your website, the better it is.
If you have a website, and it’s not doing enough conversion, contact us and let us help you, partner.