The easy guide to create an online brand
If you are a businessman, a person who works using a computer, or an average internet user, you have probably heard the term “ online brand ”. What is that?
What is a brand and how can it be “online”?
A brand, in general, is a name or a logo that is associated with a certain industry. All the products we buy today are branded. Which means, are made by a well-known name or brand in that particular field. Like a pair of shoes from Adidas or a computer from Hewlett Packard. You would never buy an unbranded product because you simply don’t know anything about it.
So what exactly is an online brand?
A brand and online brand are the same thing but used for different products. The first is used for physical, consumable products. The second can represent any product that can only be obtained through the internet. Like a software, a hosting service, an E-book, or even a photo album. But don’t get confused here, representing something doesn’t mean it can’t be used to sell something else. Or use a different form of marketing for that matter. For example, Adidas doesn’t sell any software or video games, yet you see Adidas Ads everywhere on the internet. Using the online marketing or the conventional TV Ads and billboards marketing doesn’t determine the type of your brand. But it is definitely relevant to the product your brand represents.
For online brands, however, online marketing is the air and water. To build an online brand you have to focus on spreading the brand to all daily internet users. And for online brands, you have to represent something other than quality products. You have to become a well-known name in the field, a good friend that people can refer to for help or questions regarding a specific industry.
How to create an online brand?
Creating an online brand requires effort and regular work for a significantly long time. But thanks to modern technology, your brand can spread faster if you use the modern tools efficiently. Your online brand can be personal, promoting yourself as a public speaker, a journalist, an artist, or a critic; Or your online brand can be a business brand, selling actual products. The first and most important step is creating a website.
Having a website is exactly like getting your own place in the internet world. Just like purchasing a store or building a headquarters for a company. On your website, you are not bound by the rules of a facebook page, you are not limited by a blog’s posting features. You can do whatever you want and publish it. But be careful what you post because it affects the brand you are trying to build.
The type of service you provide determines the way you will build your website. Most business websites require a professional team to provide the best user experience and highest quality of service. Developing a website is a big process that requires planning, consultation, and execution. Followed by regular maintenance and management. A personal website however is simple to build thanks to all the easy to use tools out there. You can build a personal website yourself and manage it easily using a website builder
Why would you even need an online brand?
As mentioned before, you would not consider buying a phone with no brand name or logo on it. Because you simply don’t know where it was made, how it was made or if it will work. The same idea applies to all encounters in life. You are more likely to listen to an advice from a family member than a complete stranger. If your friend offered you some sweets that he prepared at home, you will definitely try them. But you won’t try any sweets from a weird guy in an old van. That being said, you probably have a clear idea of what a brand is and why you need it if you want to be successful. A brand is about building trust. It doesn’t matter what you sell or what you offer. What matters is that people trust you enough that they will buy whatever you sell and take whatever you offer.
Ok you have a website, now what?
Your website is your place on the internet, that place needs two important things to promote an online brand. A name and a logo.
Keep in mind that personal website names should be the person’s name or title. Like “Michael Jackson” or “The King of Pop”. For business websites, the brand name shouldn’t be the product. You can’t call a bags shop “bags”. You must come up with a name that is both catchy and memorable. The best brand names are the ones that include the product and a unique company name. Like Daly Dress or Seven Cameras. but do not use this type of brand names if you do not sell a specific type of products.
Logos must be attractive and simple. It is advised that you do not design a logo by yourself, unless you are a designer. Hiring a professional is better because logos are not about appearance or colors only. Professionals will consider other factors like ratios, simplicity, photographic memory of viewers, and the artistic relevance to the product or service you provide.
The brand colors is one effective factor for building your brand correctly. The colors used in your logo must be used in your website, in your products boxes, in your pictures, your social media posts, and practically any visual graphics that you use. You probably think of the white and turquoise colors whenever you hear anything about Clorox bleach. Because they use these colors effectively in all their ads and on their products.
Now that your brand is ready, it is time to promote it
Each one of these sections is an entire field of study on its own, it is advised that you hire professionals to do the online marketing for you. But that doesn’t mean you can not start by the simple stuff on your own. After all, marketing is an effort, if you use your limited knowledge wisely it will definitely help in building your online brand.
SEO ( Search Engine Optimization )
A few adjustments that you make to your website to be indexed better by any search engine, such as google. Keep in mind that search engines get smarter everyday. They try to imitate human behavior as much as possible, then assign a rank to your website based on your website’s performance. This rank determines where you will appear in the search results.
To start with SEO, you have to make sure that your website is user-friendly. Reduce the clicks needed for your visitor to reach an important article, or to buy a product. Make sure your website is fast by reducing image sizes. Try to refrain from using too many animations or graphics, they take a long time to load and they introduce distractions from the main objectives of your website.
Next, be smart with your URLs,
URL should be a website domain followed by a short title of your page. Make sure the title of the page describes exactly what the page contains. For example, this article is called “the easy guide to create an online brand” and that is exactly what this article is about, in plain simple words.
Keep in mind that SEO is a continuous effort and optimizations for your website, to keep getting your rank higher.
After the site optimization, you have to enhance your presence by linking to your website from other places. Ask your friends or family members to post links to your website on their blogs or social media pages. If you know someone who has a website, ask them to link to your website, and you can link to their website from yours in return. Try to get valuable links from websites or blogs that talk about your industry.
No, it isn’t about creating a facebook page. Social media marketing is the most effective method for building an online brand. Because what is a brand when people don’t even know you?
But how can you acquire a social community that only roots for your brand in a specific industry? This can be done in a few simple steps:
1- know your audience:
specify a type of people that you want to reach. Or better yet, know the type of people that is interested in what you sell or offer. Once you know your exact target, it is only a matter of time to get that community.
2- know where to find your audience:
After finding out who your audiences are, it is time to know where to find them. Business professionals can be found on LinkedIn because it is mainly a professional network. Technicians, Engineers, and scientists often use Google plus as their social network. It is the most convenient platform for posting ideas and discuss thoughts. If you want to target news anchors, journalists, actors, and singers, you will find Twitter to be the most convenient network for you. Media personnel usually post feeds throughout the day to be accessed easily by their fans, and that is exactly what Twitter is all about. If you are focusing on artists and photographers, the best websites to find them are Deviant Art and Instagram. Deviant art is focusing on artworks like paintings and drawings, while Instagram is all about photography. Instagram users are all photography enthusiasts who just love to use their cameras. That might be an excellent customer base if you sell photography equipment. Another overlooked social network that is both entertaining and educating is Pinterest. You can find all sorts of ideas about everything in life in the form of pictures.
And of course, the undisputed social media tycoon, facebook. The beauty of Facebook is that almost all internet users have accounts on that social network. It is your chance to target average customers if you sell average consumer products. Like clothes, electronics, food, any entertainment-related business like cinema tickets, and you can even use it to promote a restaurant or a cafe.
3- keep updated with your audience interests:
Now that you know your audience, you have to keep up with their pace. Life changes and new things happen everyday, keep an eye out for trends and crazes that can be used to promote your online brand. Continuous following of trends will show your audience that you are always active. And can also indicate that you think like your audience, this similarity builds trust. And trust is what a brand is all about.
4- post regularly and never ignore comments:
Don’t just bombard your page with posts, be professional. Create attractive posts with impressive engagement triggers. Post regularly and make sure you do not talk about the same thing twice. Keep reading your customers’ comments and reply to them. Help anyone who is facing a problem and show gratitude for people who thank you for your services.
And most importantly, never forget to mention your website, for it is your own place on the internet.
All of these online marketing efforts are easy, effective, fun, and serve one purpose. They will create user engagement, engagement leads to regular traffic, regular traffic produces customers, regular customers build trust. Trust is what makes your online brand.
What is next?
Our goal at WasilaDev is to get you qualified leads for your business. You will find us always improving in order to help any business owner with our services. Keep following our website for more tips and tutorials on how to increase your business using the infinite power of the internet.