A well-decorated store is important to attract customers. With more and more consumers searching and purchasing products online, a good user interface design for your website is just as important as a beautiful decoration. You don’t need to be an artist to learn it! Here are 4 basic principles of good user interface design.
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2- More Color Contrast
As the most commonly used technique, adding color contrast makes certain parts of your design more visible and distinguishable in relation to the surrounding elements.
There are in a number of ways for you to increase the contrast of your primary calls to action.
Using tone, you can make certain elements appear darker vs. lighter.
With depth, you can make an item appear closer while the rest of the content looks like it’s further (talking drop shadows and gradients here).
The complementary colors from the color wheel (ex: yellow and violet) can raise contrast even further.
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3- Contrast with Size
If you would like to highlight some important information, try making it big! Size contrast is another common way to make the key message stand out. Moreover, webpages with all the elements in the same size are likely to be boring, thus size contrast adds visual interest to your design. Keep in mind that you can make both texts and images bigger or smaller to increase contrast.
4- Keeping Consistency
Striving for consistency in user interface design is probably one of the most well-known principles. Having a more consistent UI or interaction is a great way to save visitors’ time by reducing the amount of learning they have to go through as they use an interface or product. As visitors press buttons and shift sliders, they expect these elements to look, behave and be found in the same way repeatedly. Consistent interfaces can be achieved through a wide possible range of things such as colors, directions, behaviors, positioning, size, shape, labeling and language. Nevertheless, bear in mind that keeping things inconsistent still has value. Inconsistent elements or behaviors come out into attention from the depths of our habitual subconscious – which can be a good thing when you want to have things get noticed.