Tahweel — AI Brand Character · Project Questionnaire

Prepared by WasilaDev · for Tahweel

AI Brand Character

Design Tahweel's digital brand ambassador.

A quick, tap-through brief — mostly choices, little typing. Anything you skip, we'll shape together.

STEP 01

Purpose & where it's used

1.1Main role of the character (pick any)

Brand spokesperson Product presenter Ad face Social host Customer education Internal / training

1.2Where will it appear? (pick any)

Website YouTube Instagram TikTok LinkedIn WhatsApp TV / broadcast Trade shows In-store screens

1.3First thing you need it for

Product / range launch Social campaign Website refresh Ongoing content Not decided yet

1.4What would make this a success? (pick any)

A recognizable, consistent face Faster, cheaper production More engagement / reach Reach new markets A more modern brand image

STEP 02

The character — look & personality

A wholly original, invented person — not based on anyone real — so Tahweel owns it outright.

2.1Gender

Female Male No preference

2.2Apparent age range

20s 30s 40s 50+ No preference

2.3Regional look (Tahweel sells into KSA)

Gulf / Khaleeji Pan-Arab International No preference

2.4Personality / vibe (pick any)

Authoritative expert Warm & approachable Premium / luxury Energetic / youthful Corporate / formal

2.5Wardrobe / styling (pick any)

Business formal Business casual Traditional Gulf (thobe / abaya) Modern / trendy

2.6Carry Tahweel's brand colors in wardrobe / setting?

Yes Subtle accents No

2.7Will you share reference images? (likes / dislikes)

Yes — will attach No Not sure

2.8Give the character a name & persona?

Yes No Open to suggestions

STEP 03

Voice & language

3.1Primary language(s) (pick any)

Arabic — Gulf Arabic — MSA English

3.2Should the same character speak more than one language?

Yes No Not sure

3.3Voice tone (pick any)

Warm Authoritative Friendly Energetic Calm / premium

3.4Accent preference

Saudi Neutral Gulf Neutral Arabic Neutral English No preference

STEP 04

Video content — types & volume

This sizes the work — the more you tap here, the sharper the quote.

4.1Kinds of videos (pick any)

Talking-head Product demos Short social ads Explainers Testimonial-style

4.2Typical length (pick any)

≤ 15s 15–30s 30–60s 60–90s Longer

4.3How many, how often?

One initial set ~2–4 / month ~Weekly High volume Not sure

4.4Aspect ratios (pick any)

Vertical 9:16 Square 1:1 Widescreen 16:9

4.5Scripts written by

We provide them WasilaDev writes Mix

4.6Feature real Tahweel products alongside the character?

Yes No Sometimes

4.7Subtitles or on-screen text? (pick any)

Subtitles On-screen text None

4.8Music & sound design?

Yes No Not sure

STEP 05

Brand inputs you can provide

5.1Brand guidelines (logo, colors, fonts)?

Yes — will attach Partial No

5.2Product images, catalogue, or footage?

Yes Some No

5.3Reference / competitor videos to share?

Yes — will send links No

5.4Existing tagline, brand voice, or key messaging to match?

Yes — will share No

STEP 06

Delivery, approvals & technical

6.1Delivery quality

1080p 4K Not sure

6.2Final files only, or WasilaDev publishes too?

Files only Publish too

6.3Who signs off the design & videos?

Mohamed Essam Marketing team Other

6.4Turnaround per video

2–3 days ~5 days 1–2 weeks Flexible

6.5Revision rounds per video

1 2 3+ Flexible

STEP 07

Ownership, disclosure & commercial

7.1Tahweel holds full, exclusive ownership of the character (recommended)

Yes, confirmed Let's discuss

7.2OK to label the character as AI / virtual where a platform requires it?

Yes Prefer not to Discuss

7.3Any regulatory / product-claim constraints?

Yes — will detail No Not sure

7.4Engagement model

Character build only Build + ongoing content Not sure yet

7.5Budget range (optional)

< $2k $2–5k $5–10k $10k+ Prefer to discuss

7.6Hard deadline?

Yes — fixed date Flexible No deadline

7.7Main point of contact

7.8Anything else? (optional)

REVIEW

Review & send

Check your answers, then choose how to send them back.

📎 Reference images, brand files, and product photos aren't uploaded here — please attach them to your reply email.

WasilaDev · wasiladev.com — used only to design and quote your project.

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