Mobile App Success Metrics – Your Checklist Guide
You’ve invested your money and time in creating a mobile app to achieve two purposes. Offering value to your audiences and having a return on investment (ROI). But for measuring if you’re on the right road to success, or not. You need metrics and numbers that speak to you how your app is performing among your competitors. Here is a checklist guide to keep with you when measuring your app success.
1- App download:
How many downloads your app gets per day/month or even a year? And where do you get most of your traffic? Measuring this metric will determine if you’re marketing your app using the right media channels or not.
For example, if you’re running two ads, one of Facebook and the other on Instagram. Measuring which channel is giving you more traffic will help you decide where to keep investing.
If your app not getting enough downloads. You should start analyzing different reasons such as;
Your app name: Maybe it’s too hard to spell or not clearly understood.
Your logo: Your logo design does take a part of, whether a user will download an app or not.
Your listing: Make sure you’ve listed your app in the right category, listing it in the wrong category won’t get you a good number of downloads.
Source: Mobile App Daily
2 – Average Session length:
This metric measures how on average users spend their time with your application. However, it gets different from one niche to another depends on the value you offer to your customers.
For example, if a user is spending on average 3 minutes on an e-wallet app is good but wouldn’t be that good if it was a learning app!
User experience has an important part of this metric. If a user leaves your app faster than he should. It probably means he couldn’t find what he was looking for, got lost while using the app, or maybe there were too many bugs and caches.
3 – Conversion rate:
Along with all metrics, this would be number one for any business owners.
You measure your conversion rate depends on what kind of action you want your customers to take.
Do you want them to just download your app, buy a product or sign in? Setting your conversion goal from the start will help you measure your app success better.
Also, you’ll keep on track in which stage you lose your customers and fix related issues.
4 – New/returned users:
It refers to new users who have just downloaded and returning users who keep on using your application daily or monthly.
Combining those two together, you’ll be able to measure for how long a user sticks to your app. And what are the best ways to make them stay longer.
Lost users: Refers to the number of people who have uninstalled your app.
On average, users uninstall an app after 90 days.
At this point, you should check where you’ve lost your customers. Was it at the early beginning, or right after installing your app. This could refer to cache issues with the app.
5 – Customer satisfaction metrics:
This is one of the most important metrics to keep an eye on. It will determine whether your users are having a good user experience or not. Also can be an eye-opener on which features you can add and which to improve. Instead of investing too much money on features your users don’t need/use, you should make a smart investment and break them down into phases.
Start off with the ones that will actually add value to your customers, and with their feedback, you’ll stating having a full picture of what needs to be done or changed.
6 – Ratings:
Paying attention to your app ratings on Google Play or App Store can definitely affect the number of downloads you get per day or throughout the life cycle of your app.
Think about it, when you about to install an app you definitely check it’s ratings first, don’t you?
So do your app users!
To encourage your users to give you positive feedback you can do this:
Within your app, ask them first to rate their experience.
Then ask them to rate on the app store. If they are having a good experience,
there is a big chance that they will.
7 – Feedback:
Always pay attention to what your users are saying in the comments of the app stores.
Answer their quires and offer a solution if they’re facing a problem.
Doing this will encourage more users to download your app, as they will see that you’re giving attention to others’ quires. As well as maintaining your current ones.
8 – Heatmaps:
Using Heatmaps will unlock you an unlimited source of data about your customers’ behavior in your application. You’ll be able to track which pages they view the most, which ones they’re having a problem with, and which ones do most of the conversions.