Many entrepreneurs face a hard time when they are about to launch their business and the question they always ask is: should I rent a physical store and sell to consumers face to face, or get an e-commerce website and sell screen to screen?

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Why having a store isn’t a good idea?

  • Although having a physical store can be a good way to communicate with your customers directly,
    on the other hand, having an e-commerce website can make it easier for your customers to place
    their order or take 
    action within minutes no matter where they are.
  • To buy/rent a physical store, you need to invest a huge amount of money to decorate it, get some employees, etc.
    It’s quite big investment especially if you are on a short budget.
  • On the other hand, you can customize your website to meet the evolving
    tastes of customers and add/remove features in the upcoming phases based on your customers’ feedback.
  • Unlike a store, your e-commerce website is 24/7 available for your customers, which brings more sales and profits for you.

Keeping up with shoppers behaviors

Shoppers behavior has changed. More and more of internet users prefer online shopping to visiting the actual stores.
According to the statistic, online shopping is one of the most popular online activities worldwide and it’s expected to reach  4479 Billion US dollars by 2021.

E-commerce growth in the Middle East

Middle East e-commerce market is expected to double to $69bn by 2020.
There’s a lot of potentials for all different businesses to go online. With the decreasing interests for offline shopping, it is time to adapt.
The growth of E-commerce has been robust in Arab countries like Egypt, United Arab Emirates, Saudi Arabia and Kuwait.

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Bottom Line:

E-commerce websites are the evolution of physical stores. It’s the best solution for small-budget entrepreneurs who are looking to start their own business and grow it fast.