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Digital Marketing Project Brief
Project Name
Project Overview
About Company
Company service / Products
Project Objectives
Primary Objective
Secondary Objective
Success KPIs/Criteria
KPIs
Competitors
Key Competitors (Mention Three)
Target Audience
Demographics
Customer Segments
Project Deliverables
Deliverables & line of Projects
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Technical/creative specifications (e.g., file formats, dimensions, resolution, platforms, etc.).
Messaging & Tone
Key Messages
Key Messages
Tone of Voice
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