The decision of taking your business online can be hard if you don’t know the right tools/way to start with.
In this article, I’ll guide you through the most important tools you need to know so you can make the right decision on which
channel to go with.

Want to make a brand for yourself online? read “The easy guide to create an online brand

Why is a website essential for your business?

A website is the one of the most important marketing tool for businesses.

It serves as a digital equivalent of a physical business for over 3 billion internet users.

When a consumer wants to learn more about a company, service or product where do they turn to?

The days of relying on phone books are long gone now. They go to google to find information,

research has shown that 93 % of business purchase decisions start with a single search engine search.

Having a website for your business big or small is a necessity in our digital age.

A well-managed website with a reputable company is the single valuable asset for your business.

Along with social media marketing and a mobile app will launch your business into the digital age.

Benefits of having a website:

The benefits of having a website,

  1.  its available 24 hrs a day 7 days a week 365 days a year,
    unlike your physical location of your business.
  2. It’s convenient, no one wants to drive around town looking for a store to shop in.
    Therefore people can sit in their homes and shop in comfort.

Get a user-friendly website

Find a company that will build a website for you that not only looks professional but

also looks nice, and is easy to navigate.

Mobile Applications:

Another valuable must-have marketing tool for any business is a mobile app.

How many times have you been discussing something with someone and
they told you there’s an app for that?

Almost everyone has a smartphone be it Android or Apple.

Research has shown that 68 % of Americans own a smartphone.

That’s more than half the population in the US alone, and they spend
an average of 162 minutes on their phones daily!

Having a mobile app means that your business has a greater chance
of reaching a wider audience therefore generating

more business and in turn gaining greater profit.

Why your business needs an app?

Here are a few benefits of having a mobile app for your business…

  1. increases accessibility,
  2. connects you on the go customers,
  3. increases your visibility.

Now some benefits for your customer…

  1. easy access to your inventory,
  2. notifications of promotions..sales.

In short, a mobile app is a must have in todays virtual world for any business.